Miuccia inherited the company in 1978 by which time sales were up to U.S. It was his advice to discontinue importing English goods and to change the existing luggage. He advised Miuccia on company business, which she followed. She met Patrizio Bertelli in 1977, an Italian who had begun his own leather goods business at the age of 24, and he joined the company soon after. Miuccia began making waterproof backpacks out of Pocono, a nylon fabric. Luisa's daughter, Miuccia Prada, joined the company in 1970, eventually taking over from Luisa in 1978. Ironically, Mario's son had no interest in the business, so it was Mario's daughter Luisa who succeeded Mario and ran Prada for almost twenty years. Mario Prada did not believe women should have a role in business, so he prevented female family members from entering his company. Initially, the shop sold animal goods, imported English steamer trunks, and handbags. The company was started in 1913 by Mario Prada and his brother Martino as Fratelli Prada, a leather goods shop in Milan.
Tooled leather handbag made by Prada, 1935-45 ( RISD Museum)
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